
OUR APPROACH


Connate™ is our strategic planning approach
to elevate any conversation we have.
Every one of our steps is united, becoming a
single holistic design.

Observation
Create & Explore Audiences
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State of the Business Relative to Our Goals
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Audience Engagement to the Point of Obsession
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Immersive Research Means Observing Authentically

Proposition
Integrate Optimal Connectivity
Across Paid, Earned, Owned
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Fully Integrated Strategy Proposition-
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Holistic Investment Opportunities – Effective & Efficient

Conversation
Provide Words & Images That Sway
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Creating Conversations that Build and Thrive
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Mining Unity, Authenticity and Empathy Throughout our Target Communities
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OWNING our Stance - Delivering on TRUST

Activation
Deliver Personalized Experiences at Scale
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Creative & Media Coming to Life from Broad Ecosystems to
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Intimate Grassroots Levels
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Extending Relationships and
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Subscribers through Authentic Activation
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Strategic Alliances Across Multiple Touchpoints
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Driving Untapped Brand Equity Back Into the Business

Optimization
Optimize the Consumer Experience
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Success Measurement That is Always Learning and Then Evaluated in Real Time
Our Capabilities – Driving Solutions!

Consumer
Empathy
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Audience Insights
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Brand Strategy
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Targeted Product Development

Contextual
Partnerships
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Media Strategy
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Media Buying
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Custom Optimization - Metrics & Measurements
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Video, Audio
Social, Digital, Mobile, PR -
Experiential Marketing
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Integrated Campaigns

Translative
Content
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Talent / Ambassadors
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Advertising Brand Messages
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Branded Entertainment
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Custom Content
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Events
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In-Store/Promotional Activation