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OUR APPROACH 

Connate™ is our strategic planning approach
to elevate any conversation we have.

Every one of our steps is united, becoming a
single holistic design.

Observation

Create & Explore Audiences

  • State of the Business Relative to Our Goals

  • Audience Engagement to the Point of Obsession

  • Immersive Research Means Observing Authentically

Proposition

Integrate Optimal Connectivity

Across Paid, Earned, Owned

  • Fully Integrated Strategy Proposition-

  • Holistic Investment Opportunities – Effective & Efficient

Conversation

Provide Words & Images That Sway

  • Creating Conversations that Build and Thrive

  • Mining Unity, Authenticity and Empathy Throughout our Target Communities

  • OWNING our Stance - Delivering on TRUST

Activation

Deliver Personalized Experiences at Scale

  • Creative & Media Coming to Life from Broad Ecosystems to

  • Intimate Grassroots Levels

  • Extending Relationships and

  • Subscribers through Authentic Activation

  • Strategic Alliances Across Multiple Touchpoints

  • Driving Untapped Brand Equity Back Into the Business

Optimization

Optimize the Consumer Experience

  • Success Measurement That is Always Learning and Then Evaluated in Real Time

Our Capabilities – Driving Solutions!

Consumer
Empathy

  • Audience Insights

  • Brand Strategy 

  • Targeted Product Development 

Contextual
Partnerships

  • Media Strategy

  • Media Buying

  • Custom Optimization - Metrics & Measurements 

  • Video, Audio
    Social, Digital, Mobile, PR

  • Experiential Marketing 

  • Integrated Campaigns

Translative
Content

  • Talent / Ambassadors

  • Advertising Brand Messages

  • Branded Entertainment 

  • Custom Content 

  • Events

  • In-Store/Promotional Activation