OUR APPROACH 

Observation

Create & Explore Audiences

• State of the Business Relative to Our Goals

• Audience Engagement to the Point of Obsession

• Immersive Research Means Observing Authentically

Proposition

Integrate Optimal Connectivity

Across Paid, Earned, Owned

• Fully Integrated Strategy Proposition-

• Holistic Investment Opportunities – Effective & Efficient

Conversation

Provide Words & Images That Sway

• Creating Conversations that Build and Thrive

• Mining Unity, Authenticity and Empathy Throughout our Target Communities

• OWNING our Stance - Delivering on TRUST

Activation

Deliver Personalized Experiences at Scale

• Creative & Media Coming to Life from Broad Ecosystems to

• Intimate Grassroots Levels

• Extending Relationships and

• Subscribers through Authentic Activation

• Strategic Alliances Across Multiple Touchpoints

• Driving Untapped Brand Equity Back Into the Business

Optimization

Optimize the Consumer Experience

• Success Measurement That is Always Learning and Then Evaluated in Real Time

Consumer
Empathy

• Audience Insights

• Brand Strategy 

• Targeted Product Development 

Contextual
Partnerships

• Media Strategy

• Media Buying

• Custom Optimization - Metrics & Measurements 

• Video, Audio
  Social, Digital, Mobile, PR

• Experiential Marketing 

• Integrated Campaigns

Translative
Content

• Talent / Ambassadors

• Advertising Brand Messages

• Branded Entertainment 

• Custom Content 

• Events

• In-Store/Promotional Activation