Observation - Proposition - Conversation - Activation - Optimization

• Partnered with Intel and The White House to encourage engineering students to “Stay With it” and get their degrees. 

• Leveraged both qualitative and quantitative research into student mindset through a Viacom partnership. Those key target observations led to, “Stay With It” as our campaign messaging.

• Helped to develop campaign strategy and overall go-to-market proposition. Helped lead Obama White House corporate partnership conversations on behalf of Intel and Viacom.

• Created an ecosystem of Influencers, Media partners, Talent and Creatives (all led by engineers) to bring the conversation to life.

• Co-developed campaign launch activation on Georgia Tech campus to specifically celebrate engineering students and their achievements. Included events, media & original content. 

• Over-delivered earned impressions estimates through PR, Influencers and integrated social ecosystem.

• Intel’s “Stay With It” campaign delivered over 11.8M digital impressions! Media on this campaign over delivered, generating more than $200,000 in additional media value! Intel’s overall campaign index was 105% with an average CTR of 0.23%!

Double-digit increase in retention!

Observation - Proposition - Conversation - Activation - Optimization

• Partnered with Nike and LeBron James to launch the first ever LBJ shoe designed for women by women.

• Leveraged both qualitative and quantitative research into
  African-American female mindset. Those key target observations led to, “#Strongest” as our campaign messaging.

• Developed campaign strategy and overall go-to-market
  proposition. First time Nike campaign was exclusively targeted to Black women.

• Created an ecosystem of designers, media partners, talent and creatives (all led by Black women) to bring the shoe and the conversation to life.

• Launched in partnership with Harlem’s Fashion Row during NYC Fashion Week. LeBron James joined our grassroots activations to celebrate ALL women of color and especially those in his world - his mother, wife and daughter.

• Nike’s “Strongest” campaign delivered over 30M+ PR impressions. Media on this campaign over delivered, generating more than $150,000 in additional media value! Nike’s overall social campaign engagement index was at nearly 5%, handily beating industry averages of 3-4%.

Shoe sold out in under five minutes!

Observation - Proposition - Conversation - Activation - Optimization

• Partnered with Clorox and Univision to launch Entre Amigas, an original and proprietary platform encouraging Hispanic women to purchase products by connecting with them on multiple levels, across an integrated 360 platform

• Leveraged both qualitative and quantitative research into Hispanic female mindset. Those key target observations led to, our program positioning, “Entre Amigas” and our Ambassadors, Maggie Jimenez and Karla Martinez.

• Developed campaign & content strategy, as well as overall
  go-to-market proposition. First ever branded entertainment
  platform created by a client and brought to Univision.

• Created an ecosystem of Ambassadors, retail, original content, multi-media channels (all led by Hispanic women) to bring Clorox products and the conversation to life.

• Launched over a decade ago and is still consistently in the top 5 highest rated “Despierta America” segments each month.

• Clorox’s “Entre Amigas” campaign has led to an increase of 6.1% in Hispanic sales as a direct result of the program. Customer brand recall is at an average of 39% during the programming. The campaign generates over $1,000,000 (!!!) in incremental value on an annual basis.

Walmart saw an average 40% increase in Clorox sales!